The public relations man, Edward Bernays, is credited with having popularized cigarettes among women in the late 1920s by hiring models to smoke Lucky Strike Green during the Easter Parade, and he was joined by the advertising mogul, Albert Lasker, who was one of the earliest advertising men to study psychology and its influence in advertising and helped greatly popularized smoking among women
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At the same time, FDA also released its own preliminary independent scientific evaluation of existing data and research on menthol cigarettes that addressed the association between menthol cigarettes and various outcomes, including initiation, addiction, and cessation (USFDA 2013c)
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